SEO Analyst India - Chennai

Job Title - SEO Analyst

Career Level - C3

Introduction to role

Are you passionate about Organic SEO and Internet Marketing? As an SEO Analyst at AstraZeneca, you will be responsible for implementing SEO strategies for our brand websites. You will support initiatives that contribute to the success of our brand campaigns by performing keyword research, optimizing content, and monitoring user engagement. To excel in this role, you should be familiar with current SEO techniques and tools and possess excellent analytical skills.

Accountabilities

- Conduct keyword research using various tools (like Keyword Planner, SEMrush, and BrightEdge)
- Think creatively to identify and resolve problems
- Utilize Google Tag Manager (GTM) knowledge
- Pay attention to detail and effectively multi-task in a deadline-driven atmosphere
- Learn new industries and business types quickly and apply this knowledge to internet marketing initiatives
- Perform competitive analysis and identify gaps in content or areas of improvement in web design
- Track important SEO metrics including organic traffic, conversion rates, and time spent on page
- Report on performance metrics comparing them to SEO goals and benchmarking data
- Monitor the website regularly
- Knowledge in website crawling, audit, and other SEO tools
- Stay up-to-date with organic SEO marketing trends and strategies

Essential Skills/Experience

- Bachelor’s Degree preferred in Computer Science or Quantitative Studies
- At least 5+ years of experience in Organic Search with an analytical sense to drive data-driven projects for SEO growth
- Work experience as an SEO Analyst or similar digital marketing role
- Expertise in Google Data Studio/Adobe Analytics/Google Analytics
- Familiarity with keyword research and management tools
- Experience with Search Organic & Paid advertising
- Proficiency in XL, PPT, Word will add more value
- Understanding of ranking factors and search engine optimization practices
- Knowledge of pharma SEO will add more advantages
- Strong analytical skills
- Excellent written and verbal communication skills required

Desirable Skills/Experience

N/A

When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.

At AstraZeneca, you will be part of a team of specialists essential to our growth. We encourage entrepreneurial and innovative thinking to make things happen in a creative yet rigorous environment. Our global, diverse network allows us to work seamlessly together, leveraging our combined skills to find new solutions that accelerate our impact. We are committed to investing in your growth and development, ensuring you stay ahead of your peers. Here, you will have the opportunity to work on projects that influence the entire business and shape the external environment.

Ready to make an impact? Apply now!

Date Posted

Closing Date

AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.