Senior System Engineer - Marketing Technology Automation

Location: Bangalore, India

Employment Type: Full time

Job Title: Senior System Engineer - Marketing Technology Automation

Level: D3

Introduction to role

Are you ready to lead the charge in transforming marketing technology? As a Senior System Engineer within IT RDU, you'll be at the forefront of implementing, integrating, and migrating enterprise MarTech platforms. Your expertise will shine as you bring to bear AI technology, particularly with Salesforce Marketing Cloud (SFMC) and Salesforce Data Cloud. Specializing in email delivery, journey orchestration, and campaign optimization, you'll partner with product, CRM, data, and compliance teams to drive measurable engagement outcomes.

Accountabilities

Lead implementations, integrations, and migrations of SFMC and Salesforce Data Cloud, ensuring resilient architecture and minimal downtime.

Design and implement integrations between Salesforce platforms and enterprise data sources, maintaining data fidelity and performance.

Build and maintain enterprise-grade email, journey, and automation assets with reusable patterns and standardized governance.

Develop segmentation strategies using SQL and audience modeling for high-precision targeting and personalization.

Integrate MarTech platforms with CRM, consent, and data systems via APIs, event streams, and ETL.

Define naming conventions, version control, and deployment standards; manage promotion pipelines.

Execute migration programs including discovery, mapping, asset rationalization, and user enablement.

Embed AI across MarTech workflows for predictive segmentation and operations.

Establish monitoring for campaign health and drive root-cause analysis for incidents.

Implement consent capture validation and data privacy controls.

Partner with cross-functional teams to plan roadmaps and deliver continuous improvements.

Develop user documentation and deliver training on guidelines.

Drive optimization of email performance through experiments and AI-driven insights.

Essential Skills/Experience

- Deep expertise with marketing automation platforms and capabilities, including email studios, journey builders, and automation/orchestration tooling.
- Strong proficiency in SQL, data modeling, and audience segmentation; experience with ETL/ELT and API integrations.
- Hands-on experience with implementation, integration, and large-scale migration projects, including planning, execution, and guiding transitions.
- Demonstrated application of AI/ML in MarTech use cases (predictive scoring, STO, content recommendations, anomaly detection, QA automation).
- Solid understanding of deliverability, sender reputation, and campaign performance metrics; ability to diagnose and remediate issues end to end.
- Knowledge of consent and privacy frameworks and their technical enforcement in MarTech/CRM ecosystems.
- Proficient in CI/CD, version control, and release management for MarTech assets; familiar with package-based deployments and environment promotion.

Desirable Skills/Experience

Strong stakeholder management, communication, and project leadership; capable of translating business requirements into resilient technical designs.

Analytical mindset with experience in A/B testing, multivariate testing, and optimization frameworks.

When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.

At AstraZeneca's Alexion division, you'll find an environment where innovation thrives. Our commitment to patients with rare diseases drives us to push boundaries in research and development. Here, you'll be part of a team that values diversity and inclusivity while fostering a culture of collaboration. With opportunities for personal growth and career advancement, you'll be empowered to make a real difference in the lives of patients worldwide.

Ready to take the next step in your career? Apply now to join our dynamic team!

Date Posted

Closing Date

Alexion is proud to be an Equal Employment Opportunity and Affirmative Action employer. We are committed to fostering a culture of belonging where every single person can belong because of their uniqueness. The Company will not make decisions about employment, training, compensation, promotion, and other terms and conditions of employment based on race, color, religion, creed or lack thereof, sex, sexual orientation, age, ancestry, national origin, ethnicity, citizenship status, marital status, pregnancy, (including childbirth, breastfeeding, or related medical conditions), parental status (including adoption or surrogacy), military status, protected veteran status, disability, medical condition, gender identity or expression, genetic information, mental illness or other characteristics protected by law. Alexion provides reasonable accommodations to meet the needs of candidates and employees. To begin an interactive dialogue with Alexion regarding an accommodation, please contact [email protected]. Alexion participates in E-Verify.