Designer - ASOS Design

Location: London, England, gb

Company Description

We're ASOS. We blend our flair for fashion with our love of cutting-edge technology, but more importantly were interested in how we can bring the best out of you.

We exist to give people the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgment, and channel your creativity into a platform used by millions.

Through our Fashion with Integrity strategy we are driving diversity, equity and inclusion across every aspect of ASOS and ensuring every ASOSer can be their authentic self at work. We want our people to be whoever they want to be, because we believe people who bring their best selves to work, do their best work.

Job Description

THE ROLE

We are looking for a talented Designer who knows how to blend high-end aesthetic value with commercial appeal. You’ll have spent time working in a casual jersey based department or brand, understanding the category and the product from elevated entry price point basics with premium finishing to sweats to graphics and license. Understanding the mix of customer types within the department from feminine to true casual. You will support the design direction for our trend collections translating creative design concepts & runway trends into an accessible, high-quality jersey range that our fashion-obsessed community will love.

WHAT YOU’LL BE DOING

• Owning the aesthetic: Supporting the Senior Designer and Head of Design with the design process from initial concept, mood boards, and colour palettes to final product sign-off.
• Elevating our product: Infuse your mid-market luxury expertise into our collections, focusing on premium fabric sourcing, intricate detailing, and superior fit.
• Chasing trends: Constantly research global street style, runway shows, and cultural shifts to ensure our premium ranges are ahead of the curve.
• Collaborating across teams: Work hand-in-hand with our Buyers, Merchandisers, and Garment Technologists to bring your vision to life without compromising on quality or pace.
• Presenting with impact: Pitch your concepts and ranges to senior stakeholders with confidence, clarity, and passion.

Qualifications

WHO YOU ARE

• An experienced designer: You have a proven track record designing jersey product and understand jersey fabrications.
• An eye for new and emerging trend: You can spot the latest trends building on casual jersey, from catwalk to social media to high street competitors.
• Perfect eye for graphics and license: You have experience of building inspirational graphic collections. Desireable if you have had experience within license product development.
• Fabric and fit obsessed: You have an eye for detail and a deep understanding of jersey garment construction.
• Commercial yet creative: You know how to balance design aesthetic with the commercial reality of what sells online.
• A fast-paced thinker: You thrive in an environment that moves quickly and can easily pivot when new trends emerge.
• A digital native: You are highly proficient in Procreate, Photoshop, and the latest AI Digital Design Tools.

Additional Information

What’s in it for you?

• Employee discount (hello ASOS discount!)
• ASOS Develops (personal development opportunities across the business)
• Employee sample sales
• Access to a huge range of LinkedIn learning materials
• 25 days paid annual leave + an extra day for your birthday
• Discretionary performance related bonus scheme
• Private medical care scheme
• Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits