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Apollo

Lead Customer Marketing Manager

Remote US
GraphQL
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Description
Are you passionate about placing customers at the heart of a company's narrative and market presence? 

The Communications team sustains Apollo GraphQL’s brand, reputation and influence across the world. As a pivotal member of this team, you will significantly support our reach, growth, and retention strategies by harnessing customer testimonials as vital proof points. 

Reporting to the Senior Director of Global Communications, you will spearhead our integrated customer advocacy and reference initiatives. You will be responsible for sourcing, producing, and promoting compelling stories that enhance awareness, establish thought leadership, and accelerate market momentum. Join us in this pivotal role and lead the way in transforming customer experiences into powerful marketing assets.

What You'll Do:

  • Design and drive an integrated customer marketing program focused on sourcing, producing and promoting compelling customer stories that support our communications goals.
  • Design and implement a process to ensure an optimal customer experience for all references with regards to approvals, permissions, and ongoing engagement.
  • Develop customer centric programs that drive impact with an emphasis on the enterprise and CxOs and incorporate an omni-channel set of activations, such as case studies, blogs, web, videos, webinars, and events.
  • Lead the strategy for third-party customer validation for product and partnership announcements, and manage customer involvement in PR and AR opportunities.
  • Work closely with stakeholders and the communications team to integrate customer stories into sales and marketing campaigns
  • Expand Apollo’s presence on platforms like G2, Gartner Peer Insights, and TrustRadius and leverage positive reviews in marketing strategies.
  • Establish the outcome dashboard for customer marketing and measure the impact that results.

About You:

  • Customer obsessed
  • 7+ years of experience in customer advocacy or reference program marketing at a high-growth B2B technology company.
  • A self-starter who excels in collaborating across cross-functional teams and effectively manages both internal and agency resources to meet customer marketing objectives.
  • Excellent customer experience mindset, experienced in building and nurturing enduring relationships with enterprise customers and executives.
  • Data-driven but also wildly creative and able to craft compelling stories that will remain in the minds of prospects as they make purchasing decisions.
  • Experience with platforms and programs that support customer marketing efforts (G2, Gartner Peer Insights, etc.)
At Apollo, we strive to provide competitive, market-informed compensation whilst ensuring consistency within the team in each country. We make hiring decisions based on your skills, experience, and our overall assessment of what we learned during the hiring process. In addition to the U.S. base salary range, we also provide equity and benefits. Apollo offers all U.S. employees a choice of 3 Anthem Blue Cross medical plans and California residents can also choose from an additional 2 Kaiser medical plans. Dental and Vision benefits are provided by Sun Life Financial.

Location: This is a remote position that can be done from anywhere in the United States or Canada. Some Travel may be required(Up to 25%).

Equal Opportunity: Apollo is proud to be an equal opportunity workplace dedicated to pursuing and hiring a talented and diverse workforce.

Privacy: California residents applying for positions at Apollo can see our privacy policy here.

E-Verify: Apollo is an E-Verify employer and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. For more information please visit E-Verify.
Apollo
Apollo
Developer APIs Developer Platform Developer Tools Enterprise Software Open Source

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