Data Analyst - Marketing Analytics

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

Business Overview:

International Card Services (ICS) is the leading provider of Credit Cards, Business Financing, T&E Solutions, Supplier Payments, and Cross-Border Payments that help consumer, small, mid-size, and large corporations around the world manage nearly every facet of their business spending. International Card Services Centre of Excellence (ICS COE) is the newly established function within ICS with the mission to unlock growth and enable ICS to become the fastest growing segment within American Express.

ICS COE Marketing Analytics (ICMA) team sits within ICS COE and is the analytical engine that enables business growth across international markets. This is an outstanding opportunity in a high visibility role that will work very closely with marketing and sales teams within ICS COE and across international markets to provide meaningful analytics and actionable insights to help “drive sustainable and profitable ICS Prospect acquisition growth by generating incremental RevA at optimized efficiency.”

How will you make an impact in this role?

·       Drive cross-market Offer Personalization, Anti-Gaming & Affiliate strategy to boost acquisition outcomes and generate incremental revenue

·       Conduct audience analytics/segmentation on website traffic and create marketing strategies to drive profitable acquisitions by targeting prospects with personalized content on Amex website in Intl. markets

·       Apply advanced analytics to support marketing and acquisition strategies, focusing on driving anti-gaming initiatives for the ICS markets.

·       Identify and enable optimization of Affiliate channel using offer and bounty as optimization levers

·       Evaluate the impact of different strategies on business outcomes and generate recommendations based on insights

·       Collaborate with cross-functional teams (Marketing, Finance, Product, Decision Science) to prioritize and plan various initiatives.  

Minimum Qualifications

• · MBA or a master’s degree in a quantitative field (e.g. Finance, Engineering, Mathematics, Computer Science or Economics)

  ·    At least 2 years of relevant work experience in analytics supporting either risk, marketing, or digital product functions

  ·    Strong technical and analytical skills with ability to apply quantitative methods and business skills to drive business results

  ·   Demonstrated ability to work independently and across a matrix organization partnering with business partners, functional owners, capabilities, technology teams and external vendors

Preferred Qualifications

·       Strong programming skills are preferred. Experience with Big Data programming is a plus. Excel, SQL (important) Python, Big Data, tableau (preferred).

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Competitive base salaries 
• Bonus incentives 
• Support for financial-well-being and retirement 
• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location) 
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
• Generous paid parental leave policies (depending on your location) 
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
• Free and confidential counseling support through our Healthy Minds program 
• Career development and training opportunities

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.  

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.