Product Marketing Manager Technology & Product

Reporting to the Director of Product Marketing. The Product Marketing Manager role requires a passionate Go-to-Market professional who will be a subject matter expert (SME) in our products and markets – with particular focus on the Canadian market - as part of our global product marketing team. The ideal candidate has strong written skills, enjoys switching between tactical & strategic work, and is constantly focused on solving the problems facing our customers. Our Product Marketing team works across the entire product lifecycle, from helping shape the product to driving launch and net new sales to growing product adoption post-launch. 

Veriforce LLC is the world’s leading provider of comprehensive risk management solutions, specializing in high-risk worker qualification and safety compliance. Our technology platform and expert service offerings enable organizations to simplify their compliance processes and mitigate business risk while ensuring the safety and competence of their workforce. With a commitment to excellence and a focus on customer success, Veriforce is trusted by thousands of companies across multiple industries to manage their workforce risk management. Our work is meaningful and tangible through the hundreds of thousands of users who verify their safety compliance using our software and services. By joining Veriforce, you will be part of a mission-driven group that thrives on bringing workers home safe from high-hazard jobs. 

Market Research + Messaging
• Lead the market and customer research for your territory. Use the market research to provide direction to your respective territories and act as an area SME.
• Monitor and inform our team on market trends. But also be able to distill the trends and raw information into insights. 
• Meet regularly with your peers on the product, sales, and marketing teams to ensure our work solves the most pressing problems of our market.
• Create and circulate positioning briefs to share your learnings and enable others with the information and the story of why it’s important for our customer’s success.

Product launch
• Work regularly with Sales, Customer Success, Product Development, and Marketing to build & execute the Go-to-Market motion for new products/features coming to your territory.
• Create or continually improve upon all sales enablement tools - proposals, collateral, and case studies needed to help improve win rates and shorten days-to-close.
• Support the GTM teams through regular live sessions, written outlines, and hands-on interaction to keep our teams up to date on the latest market trends and product developments.

Cross-functional enablement
• Identify and drive functional and process improvement related to both sales and buyer enablement, ensuring internal teams and prospects feel informed on our solutions.
• Partner with Sales ICs and Sales leadership to gain full insight into the customer buying cycle and identify opportunities for marketing & sales funnel improvements.
• Create content that delivers customer value throughout the marketing funnel through to a successful sale and for the expansion sales process. 

Personal Health & Well-being / Benefits

🧠 Integrated support for mental health and well-being

🌴 Vacation – starting at 3 weeks

💟 Wellness days and an annual giving day – an extra opportunity to take care of yourself or give back to the community

🩺 Comprehensive medical and dental coverage

😴 Year-end company closure – time to relax and recharge

Future Planning
🏫 LinkedIn Learning license for upskilling and development

Interested but don’t meet all the requirements?
Our recruitment team evaluates all applications based on the role and business needs. We recognize that candidates bring transferable and soft skills, and we want you to know that we consider applicants who may not meet every criterion but still possess the necessary abilities and potential.

Our priority is to ensure candidates have the opportunity to succeed. We will make a final decision based on whether we can provide the necessary support to help develop your skills and enable you to make the most of this opportunity with us!

Bring Your Whole Self to Work
Alcumus is proud to be an equal-opportunity employer. We are committed to ensuring that no candidate is discriminated against based on gender identity or expression, race, disability, ethnicity, sexual orientation, age, color, religion, belief, national origin, or sex. We strive to build a diverse team while continuing to create an inclusive environment where everyone feels safe and empowered to be themselves.

What to Expect When You Apply
A response to your application within 15 business days
A structured interview process, including:
An initial discovery call with the recruiter
A first interview via Microsoft Teams
A follow-up interview (likely in person) with key stakeholders you'll be working closely with in this role
We want our recruitment process to allow you to showcase your best self. If you require any adjustments, please let us know.