Senior Data Analyst
Location: Johannesburg
Department: Data Science & Media
Within AKQA (part of WPP), Data & Analytics is one of the fastest growing disciplines that is integral to delivering value for our clients and positive impact for their customers. As part of a multi-disciplinary approach to problem solving our team provide a wide range of capabilities including user experience (UX) analytics, consumer research, and applied data science. Our clients are building the future of their business and, more than ever, data is at the heart of making this future a reality.
As a Senior Analyst at AKQA, you should be passionate about using data to derive insights and provide optimization recommendations that create better connections with consumers. You will be responsible for defining measurement and testing frameworks to business results for our clients.
At AKQA you will have access to world-renowned thought leadership from influential authors, athletes, artists and entrepreneurs. You will work in an environment which fosters a meritocratic culture and encourages ownership, and you will be surrounded by some of the brightest minds in their fields.
ROLE REQUIREMENTS
- Experience in digital analytics, UX/funnel optimisation, and A/B testing.
- Knowledge and mastery of relevant analytics systems and data sources such as: web analytics (Google Analytics), funnel / flow analysis (Content Square), CRM, Survey (Usabilia), BI tools (Tableau, PowerBI), other 3rdparty sources, etc.
- Ability to connect a client’s business goals to a complete measurement plan that defines the metrics, systems, and methodologies needed to meet those objectives.
- Strong background in data analysis and insight generation, using statistically sound analytical techniques to provide robust descriptive data sets that inform, shape, and defend a business/brand/experience strategy.
- Highly developed communication and story-telling skills, to be able to connect those insights in a way that tells a clear story and leads to clear action – across a variety of formats (reports, presentations, interactive dashboards).
- Experience in designing a detailed tracking strategy and ensuring rich data capture, as part of tag management (GTM), QA, and implementation guidance to dev team/partners.
- Familiarity with creating strategic testing frameworks, learning agendas and associated tools and methodologies, like using Google Optimise and analysing statistical significance.
QUALITIES AND CHARACTERISTICS
- Proactive mindset, able to execute a hypothesis-driven, data-first approach with light guidance from an Analytics Manager
- Skilled storyteller, able to effectively communicate analysis, identify key takeaways, and quantify opportunities.
- Team player, able to integrate into a project and team environment as a thought leader, seamlessly connecting analytics to actionable strategic goals.
Explore our extensive range of benefits here.
We believe great work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach including required in-office days. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
AKQA is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
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