Employer Branding, Senior Manager / Associate Director

About Airwallex

Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 100,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.

Proudly founded in Melbourne, we have a team of over 1,500 of the brightest and most innovative people in tech located across more than 20 offices across the globe. Valued at US$5.6 billion and backed by world-leading investors including Sequoia, Lone Pine, Greenoaks, DST Global, Salesforce Ventures and Mastercard, Airwallex is leading the charge in building the global payments and financial platform of the future. If you're ready to do the most ambitious work of your career, join us.

About the team

The People & Talent team at Airwallex is dedicated to attracting and developing the brightest and most ambitious minds to drive our company forward. We are a global, vibrant, and dynamic team with a focus on creating a positive and inclusive work environment that fosters growth and innovation. Through innovative programs, strategic People & Talent initiatives, and a deep understanding of our organization’s needs, we cultivate a collaborative and engaging environment that fuels Airwallex's continued growth and success. 

What you’ll do

Are you passionate about shaping the way the world sees our organisation? Do you thrive in a dynamic environment where creativity, speed, and innovation are celebrated? We're seeking a dynamic Employer Branding leader to spearhead our employer branding efforts across our global markets and key talents with zeal and finesse.

We believe we are in a nascent stage of building out our employer brand and you'll be at the forefront of shaping our employer brand strategy and positioning Airwallex as an employer of choice for those who want to do their most impactful work of their careers. You'll collaborate closely with internal stakeholders to develop and execute innovative strategies that elevate our employer brand and attract top talent. The right person for this role will build out a global employer brand strategy informed by data, identify resources to achieve our goals, build relationships internally, and refine our employer value proposition for the talent segments we seek to attract (talent pools across our global hubs).

From crafting compelling employer brand messaging to leveraging creative channels and initiatives, you'll drive initiatives that showcase our unique culture and operating principles. An effective journey will see the team’s work shift in focus from brand building to brand amplification and advocacy with external publications and platforms. 

This role can be based in Singapore, Amsterdam, London, Sydney or San Francisco.

Responsibilities:

• Strategic Brand Development: Lead the development and implementation of comprehensive employer branding strategies aligned with our organisational objectives and operating principles.

• Content Creation: Generate captivating content across various platforms, including social media, blogs, email, videos, and employee testimonials, to showcase our employer brand story.

• Candidate Experience Optimization: Continuously evaluate and enhance the candidate experience journey, from initial engagement through to onboarding, to ensure a seamless and positive experience reflective of our employer brand.

• Employer Brand Monitoring and Analysis: Monitor industry trends and competitor activity to identify opportunities for innovation and improvement in our employer branding efforts. Utilise data and analytics to measure the effectiveness of employer branding initiatives and adjust strategies as needed.

• Cross-functional Collaboration: Lead our Employer Brand team, work closely with internal stakeholders, including People, Talent Acquisition, Marketing, Corporate Affairs and Leadership, to align employer branding initiatives with broader organisational goals and objectives.

• External activation: Manage our Glassdoor, LinkedIn, careers website, as well as other global areas in which external talent would learn about our company, in partnership with awards programs and/or publications. 

Who you are

We're looking for people who meet the minimum qualifications for this role. The preferred qualifications are great to have, but are not mandatory.

Minimum qualifications:

• Bachelor's degree in Marketing, Communications, Human Resources, or a related field.

• 8 - 10+ years of experience in employer branding, recruitment marketing, marketing, or related fields, with a focus on crafting compelling narratives and engaging content.

• Excellent written and verbal communication skills in English, with a keen eye for detail and creativity.

• Ability to think strategically and translate insights into well structured, actionable initiatives.

• Strong organisational skills with the ability to handle multiple, high-priority projects in a demanding environment

• Strong data skills, with a proven ability to leverage analytics and quantitative methods to inform and influence decision-making

• Demonstrated ability to collaborate effectively with cross-functional teams and influence stakeholders at all levels.

• Passion for innovation and staying ahead of industry trends in employer branding and talent acquisition.

Preferred qualifications:

• Prior experience in brand building in a marketing setting or rapidly growing tech company is a plus.

Equal opportunity

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.

Airwallex does not accept unsolicited resumes from search firms/recruiters.  Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s).  Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.