Sr. Director, Enterprise Product Marketing

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

Adobe is the market leader in software for enterprise creative and marketing teams. To address the growing demand for scalable content creation, we are enhancing our products with generative AI features and introducing new AI-first solutions and APIs.

We are looking for a Senior Director, Enterprise Product Marketing for an emerging product category. This leader will define and drive the overall business and marketing strategy to deliver rapid growth. The ideal candidate will exude ownership of the business and demonstrate the ability to influence teams in Product, Marketing, Sales and more in a matrixed environment. This leader must embody a pragmatic, 'startup' mentality, with a strong bias for swift execution, experimentation, and decisive action.

What You’ll Do

• Develop a clear business and GTM strategy backed with market data (TAM, competitive analysis) and customer insights

• Lead a team of product marketers with deep knowledge of and affinity with our customers

• Collaborate with the product teams to build relevant offerings, including new APIs and apps

• Define and maintain the value proposition, messaging, use cases, pricing, packaging and overall marketing strategy

• Partner closely with Sales and Marketing teams to drive the business, providing frequent updates to enablement and field collateral (e.g., pitch decks, videos) and briefing Marketing on campaign plans.

• Meet with customers and industry analysts to share your vision and evangelize the product

• Drive strategic updates and discussions with senior Adobe executives

What You Need to Succeed

• Experienced product marketing leader with relevant B2B enterprise marketing, and API/developer technical marketing experience

• A minimum of twelve years of experience building highly effective teams

• Passion for solving enterprise customer problems and proven success partnering with enterprise sales, marketing and product management teams

• “Owner-operator” working style with deep sense of ownership for business results, balancing strategic vision with fast-paced, pragmatic execution

• Outstanding analytic, problem-solving and communication skills.

• A drive to constantly optimize and improve, combined with a relentless focus on customer experience

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
 

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Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.