Principal Product Marketing Manager San Francisco

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

 

The Opportunity

Join our Adobe 3D Product Marketing team at an exciting inflection point where we're pursuing two critical missions: deepening our understanding of the professional 3D market while democratizing 3D creation for Adobe's vast Creative Cloud audience of designers and visual creators. In this role, you will conduct analytical research and develop marketing strategies to introduce 3D to graphic designers, video creators, and creative professionals. Your data-driven approach will influence our core 3D business and our expansion into new creative areas.

What you'll Do

• Develop a comprehensive go-to-market strategy to introduce 3D to Creative Cloud users. This strategy should include messaging frameworks, value propositions, and campaign themes that resonate with creators who typically work in 2D.
• Craft and complete research programs that inform the future of both our professional 3D offerings and our strategy for unlocking 3D within traditional creative workflows.
• Develop and manage audience segmentation frameworks that pinpoint key segments for expansion and growth in the professional 3D market and Adobe's design base, focusing on those most inclined to adopt 3D.
• Partner with product teams to translate research insights into actionable product strategies
• Lead customer journey and behavioral analysis studies to understand adoption patterns and barriers
• Establish measurement frameworks and feedback loops that track our success with both professional 3D users and Creative Cloud adoption
• Drive strategic storytelling around market opportunities, using data to influence cross-functional collaborators and executive decisions
• Collaborate with pricing strategy teams to develop and validate pricing and packaging approaches across segments, combining market research, competitive analysis, and willingness-to-pay to optimize offerings and strategies.

What you need to succeed

• BA/BS degree with 8+ years of product marketing experience or equivalent practical experience.
• MBA preferred
• Strong base in driving impact through marketing and strategy recommendations, with demonstrated ability to anticipate market trends and translate them into product and business opportunities
• Deep understanding of creative professional workflows and the ability to identify compelling opportunities for 3D integration
• Solid understanding of audience insights and market research methodologies, with experience developing and completing comprehensive research programs
• Expert at developing and implementing sophisticated segmentation strategies and persona frameworks
• Outstanding analytical skills with the ability to translate data into actionable insights and compelling narratives
• Outstanding cross-functional leadership abilities, with experience driving initiatives through influence rather than direct authority
• Strong storyteller and communicator, able to effectively present complex concepts to diverse audiences from creative professionals to senior executives
• Attitude that embraces innovation with a proven ability to question conventional wisdom and implement new approaches based on data
• Experience working across both B2C and B2B/Enterprise go-to-market motions
• Comfortable operating in dynamic, fast-paced environments with competing priorities
• Global cultural awareness and experience working with international teams
• Passion for creativity and empowering others to bring their ideas to life

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $141,200 -- $249,700 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
 

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.

Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.