Creative Group Head

Location: Bangkok

Department: Influencer Marketing

As a Creative Director at AnyMind Thailand, you will play a pivotal role in shaping and executing innovative influencer marketing strategies. This position requires a strong blend of creativity, strategic thinking, and leadership to craft impactful campaigns that resonate with audiences and deliver measurable results for our clients.

What You'll Do

• Guide and set the creative direction for the team annually, ensuring alignment with business goals, market evolution, and innovation roadmaps.
• Lead the development of creative concepts and campaign ideas tailored to client objectives and market trends.
• Provide creative leadership and mentorship to junior team members, fostering a culture of innovation and collaboration.
• Collaborate closely with strategic planning, account management, and influencer management teams to align campaign direction with business goals.
• Manage end-to-end campaign execution, from ideation to delivery, ensuring timeliness, quality, and performance KPIs.
• Design and oversee KOL content plans, ensuring authenticity, engagement, and brand alignment.
• Leverage AI technologies and emerging tools to enhance campaign ideation, content creation, and performance optimization.
• Analyze campaign outcomes, generate insights, and recommend improvements for future initiatives.
• Stay ahead of industry trends, consumer behavior, and platform innovations to continuously elevate campaign creativity.
• Manage team capacity and maintain a freelance network for urgent or out-of-scope tasks.

Who You Are

• Bachelor’s degree in Marketing, Communications, Advertising, or related field.
• 8+ years of experience in creative planning, influencer marketing, or digital campaign management, with at least 3 years in a managerial role.
• Proven track record in developing and executing influencer-driven creative campaigns with measurable impact.
• Solid understanding of KOL/influencer ecosystems across platforms (YouTube, Instagram, TikTok, Facebook, etc.).
• Strong creative thinking and storytelling skills, with the ability to translate ideas into engaging influencer content.
• Exceptional communication and presentation skills in both Thai and English.
• Excellent project management and organizational skills, able to handle multiple campaigns simultaneously.
• Passion for creativity, culture, AI adoption, and digital trends.

Why You'll Love It

• Advanced AI tools for all positions
• Creative office at Emporium (BTS Phrom Phong)
• Competitive Salary
• Performance Review (2 times per year)
• Annual Performance Bonus
• Annual Paid Leave
• Marriage, Compassionate, and Parental Leaves 
• Health Insurance
• Social Security
• Monthly, Quarterly, Annual MVP Awards (prizes up to 8,000USD)
• TGIF and other fun events at office