Director, Performance Media

Summary 

At AbelsonTaylor Group, work that makes you feel good isn’t just what we do—it’s who we are. We believe that when you feel good about your work, and where you work, you bring your best self to it. That’s why we create an environment where creativity thrives, teamwork flourishes, and inclusivity is more than just a value—it’s a way of life.

Here, you’ll help propel brands that inspire health and brighter futures, all while finding the support, inspiration, and growth opportunities to reach your own potential. Together, we dream boldly, collaborate deeply, and make a meaningful difference—one idea at a time.

Now, we are seeking a Director, Performance Media to join our team. The Director, Performance Media is responsible for oversight of all paid search, programmatic and paid social work providing general direction and management on select accounts. Specific responsibilities include investment management, quality control, strategic thought leadership, identification and adherence to evolving industry best practices. The Director, Performance Media also assists in developing, coaching, training, and overseeing job functions for their direct reports on the media activation team.

Ready to make a difference and be part of something extraordinary? Join us on this journey toward a healthier, happier world! Apply now!  

What You'll Do 

• Channel-specific recommendations: Collaborate with Media Planning leads to ensure alignment with client strategy across Paid Search, Paid Social, and Programmatic.
• Strategy and optimization: Deliver strategic, in-platform management and cross-channel optimization to drive performance media investments.
• Insights delivery: Guide teams to provide actionable insights from reports for clients and internal teams.
• Subject matter expertise: Act as a client SME in partnership with Media Planning, Creative, and Integrated Strategy leads.
• Content collaboration: Work with Creative leads on content optimization, formats, and deliverable timing.
• VP support: Assist with account assignments, staffing, revenue forecasting, and investment pacing.
• Cross-team liaison: Coordinate with Engagement Strategy, Marketing Intelligence, and Brand Planning on channel-specific recommendations.
• Design department best practices: Help update relevant department templates, documentation and templates for onboarding and career development of direct report
• New business support: Create case studies, playbooks and documentation for new business support
• Thought leadership: Attend events and contribute to industry thought leadership via conferences and trade submissions with PR team support.

Team Management and Mentorship

• Guide Team Members: Assign projects to balance workloads and challenge skills, showcasing the agency's capabilities while offering training, mentorship, and leadership.
• Provide Feedback: Support MI team members' growth through regular, formal, and informal feedback to enhance their creative skills.
• Perform Team Evaluations: Conduct performance reviews and coach direct reports to develop growth plans.
• Model and Foster Psychological Safety: Promote inclusion, participation, and diverse perspectives within your team and across the agency.

What Makes You A Great Fit

• Experience in Healthcare Media: 8+ years in cross-channel media activation, with management-level Healthcare/Pharma experience.
• Certifications: Google and Microsoft Ads Certified required; Google Analytics Certified preferred.
• Platform expertise: Proficient in buying platforms like DV360, SA360, PulsePoint, Meta, Prisma, etc.
• Performance media tools: Advanced knowledge of media tools, buying platforms, DMPs, and analytics models.
• Client media plans: Skilled in writing and presenting compelling media plans to clients.
• Independent planning: Work with minimal supervision, applying and communicating planning philosophies.
• Project ownership: Takes full ownership and maintains high standards in all projects.
• Creative problem-solving: Combines analytical and creative thinking to troubleshoot and collaborate.
• Positive team spirit: Brings humor and a positive attitude to the workplace.

Compensation Range: $130-155k. The starting salary offer will depend on the candidate’s skills, qualifications, and experience. The company reserves the right to adjust this pay range at any time.

Benefits and Perks:

• Medical, Dental and Vision coverage
• 401k with Company match of 50% on the first 6%
• Adoption Assistance – Up to $2,500 of financial assistance
• Company Paid Life Insurance, Short-Term and Long-Term Disability
• Short-Term Disability providing 100% of salary coverage
• Paid Parental Leave for birth and non-birth parents (4 weeks)
• Summer Fridays
• Flexible Time Off (FTO)
• 11 Holidays and End of Year Office Closure
• Company provided Learning and Development opportunities
• Free lunch Wednesdays
• Wellness Program

Additional benefit information can be found at https://www.abelsontaylorgroup.com/careers/