Product Manager- GI Optima

Location: India - Mumbai

Category: Marketing

Employment Type: Full time

JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES:

• Independently handles brand management responsibility for allocated brands
• Achieve top-line, market share and bottom-line targets for the brands assigned
• Work effectively with creative agencies as partners, to develop differentiated and impactful brand campaigns
• Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force
• Analyze market conditions and forecast sales on a regular basis
• Monitor ROI on brand strategies
• Monitor competitor activities
• Conduct research as per the brand need (analyze customer behavior, perception- attribute mapping, etc.) and design strategies accordingly. Undertake feasibility analysis/ market research for new opportunities.
• Develop and implement Annual Operating Plan for brand portfolio
• Undertake fieldwork to capture insights
• Effectively collaborate with sales team and cross functional stakeholders for buy-in of strategies to internal customers and ensure strong implementation of designed strategies
• Actively drive engagement with sales team - conduct CSM and other sales meetings to drive excitement.
• Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force.
• Effectively coordinate with other functional areas within organization e.g. Medical, Training, Promo team, Supply Chain, Finance etc.

JOB SPECIFICATIONS:

Skill, Education, Experience

Education:

• Graduate in Science / Pharmacy.
• MBA/PGDBA in Sales and Marketing from top B school (tier 1 at least)

Experience:

• Pharmaceutical Product Management experience of 3 years (preferably in MNC) as brand manager
• Exposure to managing Key Accounts / dealing with Key Opinion Leaders
• Experience in managing new launches preferable

Skill:

• Excellent Communication Skills
• Functional & Technical Knowledge on therapy areas owned and other therapies in the division
• Demonstrates creativity, innovation and drive for results.
• Ability to influence, lead and work with cross functional teams
• Analytical skills and good Financial Acumen
• Strategic thinking, Problem solving and decision making skills
• Planning and organizing skills for short term and long term.
• Time management and multi-tasking skills