MAIN PURPOSE OF ROLE

Summarize the main purpose of the role.

Implement a marketing and sales strategy for one or more of the organization's more complex, controversial, or strategically significant products/services in order to meet established sales or market share targets.

MAIN RESPONSIBILITIES

•

Conduct market research, oversee product development and design, set prices, launch new products, oversee advertising campaigns, and monitor sales performance to effectively market assigned products/services.

•

Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify market opportunities for the product/service.

•

Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas.

•

Identify product/service changes to meet customer needs.

•

Liaise with other areas of the organization (e.g., production, R&D) to implement these changes.

•

Prepare sales forecasts and budgets.

•

Monitor sales volume, revenues and costs against forecasts.

•

Adapt plans to improve the sales performance of the product/service.

•

Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product/service that are effective and appropriate for the target audience.

QUALIFICATIONS

Education

Education Level

Major/Field of Study

Or

Education Level

Associates Degree (± 13 years)

☐

Masters Degree (± 18 years)

in Engineering

☐

Experience/Background

Experience

Experience Details

Minimum 4 years