Senior Data Analyst - Content

Department: Data & AI

Location: London

Employment Type: FullTime

About 9fin

9fin is the AI platform powering global debt markets — the world’s largest asset class at over $145 trillion.

Debt markets are vast, global, and mission-critical, yet still run on fragmented data, PDFs, and manual workflows. 9fin replaces this broken infrastructure with a single platform that centralises proprietary credit data, deep analysis, and high-value workflows across global markets.

Today, 9fin powers teams at 300+ blue-chip institutions worldwide, including global banks, asset managers, private equity firms, law firms, and advisors. The business is scaling at exceptional speed, with rapid expansion in the US and best-in-class retention driven by deep workflow adoption.

We’re at a defining inflection point. With proven product-market fit and strong, global market pull, 9fin is accelerating toward becoming the category-defining platform for debt markets worldwide.

What you’ll work on

You'll be embedded with our content team, working directly with editors to turn engagement and coverage data into the decisions that shape what we publish. Sitting within the analytics team alongside our analysts and analytics engineers, you'll own content analytics end-to-end, from instrumentation through to the insight that changes editorial strategy.

• Build engagement measurement beyond readership. Define and instrument the signals that reveal an article's true value; time on page, scroll depth, click-through.

• Separate genuine engagement from passing interest. Build tag-effectiveness analysis and LLM-based content classification so editors can see what actually resonates.

• Measure core and public audiences. Quantify engagement for our core subscriber base (client value) and broader public reach (demand generation), across content, social and video.

• Power data-driven coverage prioritisation. Surface the highest-attention companies and situations so editorial resource hits the most contentious, market-moving stories.

• Track competitive coverage and story attribution. Monitor coverage gaps, timeliness and accuracy versus competitors, and attribute market-moving stories to 9fin.

• Explain what's moving the numbers. Diagnose spike drivers and build reproducible analysis frameworks rather than one-off dashboards.

• Own content datasets and the semantic layer. Author dbt models on BigQuery and own the Omni semantic layer so the newsroom gets fast, trustworthy, self-serve answers.

• Be the embedded analytical partner to the newsroom. Work directly with editors, translating content questions into analysis that shapes editorial strategy and helps us build a better distressed product than the competition.

About You

You're a senior, hands-on individual contributor with real technical depth who's excited to sit inside a newsroom and use data to shape what gets covered and how.

• Proven analytics experience, ideally in media, B2B SaaS or fintech, owning analysis end-to-end and driving real decisions.

• Expert SQL for complex analysis, optimisation and reusable datasets.

• dbt & a cloud data warehouse (BigQuery, Snowflake or similar) — commercial experience building production models, tests and docs.

• Modern BI with an integrated semantic layer — building self-serve dashboards and owning metric definitions (e.g. Omni, Looker, Thoughtspot).

• Engagement and event analytics — designing tracking/instrumentation and analysing behavioural signals, with the statistical judgement to separate signal from noise.

• Fluent with AI tools — building LLM-based pipelines to classify and analyse content at scale.

• A strong communicator who turns analysis into clear narratives editors and leadership can act on.

• Curious and a fast learner — comfortable grasping distressed-market concepts within a few explanations; a background blending data and storytelling is a real plus.

• Finance or distressed-debt knowledge is a plus, not essential.

• Bonus: content, web, SEO, social or audience/growth analytics; Python for deeper analysis.

Our benefits

We’re a scaling start up, and we enjoy sharing our success, when the company succeeds, we always reinvest that in our people. We also offer huge amounts of responsibility, an abundance of opportunity for growth and a platform to truly excel.

Financial & Insurance

• Competitive Salary (our salary bands are benchmarked at the top end of the market)

• Equity options

• Pension (your minimum contributions are 4% with 9fin matching up to 7%)

• Private Medical Insurance

• Paid sick leave with Income Protection for long periods of illness

• Group Life Assurance

• Season Ticket Loan & Cycle to Work schemes

Time off

• 25 holiday days per year

• Local public holidays (with the ability to exchange them for alternative days)

• Hybrid working model, to allow you the flexibility to decide how, where and when you do your best work

• Work abroad for up to 3 months a year

• 1 month paid sabbatical after 5 years of service

• Enhanced parental leave & flexible working arrangements available

Training & Culture

• Professional learning and development budget

• Quarterly team socials

• Summer and Winter company social events

9fin is an equal opportunities employer

At 9fin we are dedicated to building and promoting a fair and inclusive workplace where everyone can reach their full potential and truly belong. We recognize that building diverse teams enables a more creative and productive environment. If you’re excited about this role but your experience doesn’t perfectly align with the job description, we encourage you to apply anyway. You might just be who we’re looking for — either for this role, or perhaps another.