Staff Segment Marketing Manager, Life Sciences Research

About the Role:

The Staff Segment Marketing Manager - Life Sciences Research, will be responsible for global marketing campaign strategy for the Academic Research market, with special focus on fostering large scale opportunities (eg. consortia, large scale projects).  They will be customer centric and deeply understand the market landscape and subsegments within the life sciences research realm. This role will focus on shaping value propositions and differentiated offerings across the 10x Genomics product portfolio that resonate with customers in Academic Labs, Core Labs, and Genome Centers..  This role will be responsible for the development of yearly business planning and the global marketing campaign strategy. They will partner with regional marketing and sales to ensure alignment of strategy, messaging, and tactics. 

Collaboration with other parts of the marketing organization will be key to defining, developing, and driving marketing activities including content creation, event marketing, lead generation, brand awareness, customer persuasion, sales enablement, and more. 

In this role, the individual must be a self-starter, strategic thinker, action and output driven, thrive in a fast-paced environment, excel at managing multiple priorities, and succeed in communicating with all levels within the organization and within customer institutions. 

This role will report to the Sr. Director of Segment Marketing in the global marketing organization. 

What you will be doing:

• Deeply understand the Life Sciences Research market, and key trends in genomics/multi omics applications
• Deeply understand the dynamics around Consortia and other large scale projects in the Life Sciences market, and provide VOC and strategic guidance to the business.
• Establish a tracker and drive the progress of consortia opportunities, by project management these opportunities and working alongside multiple disciplines across the company to drive deals and business growth. 
• Understand the customer journey and increase top-of-funnel awareness, generate demand and enable sales in key segments. 
• Develop global marketing campaign strategy to drive continued growth in Life Sciences Research applications, as well as secure partnerships and deals with industry Consortia and other large scale projects, through collaborative partnership with Sr. Director of Segment, product marketing, corporate marketing, and other cross-functional teams
• Partner with product marketing to develop segment-specific strategies for new product introductions and on-market portfolio across single cell and spatial platforms
• Develop impactful content to demonstrate the value of 10x platforms to address segment-specific applications in collaboration with marketing communications   
• Collaborate with segment lead to identify and prioritize and develop high-value segment-specific applications that will accelerate adoption of 10x technologies
• Responsible for collaborating with segment lead to drive growth in the segment and track relevant business metrics, including growth drivers/detractors, customer usage, and forecasts for future quarters
• Define strategy for presence at key global conferences and work with corporate marketing, product marketing, regional marketing, and event managers to execute
• Leverage relationships with key customers, thought leaders, and industry influencers to stay abreast of market trends
• Collect feedback from customers & internal stakeholders, analyzing market data and Voice of Customer data to create segment specific sales and customers enablement tools
• Have global domain knowledge and work with regional marketing to tailor campaign strategies to regional differences

To be successful in this role, you must have: 

• Previous work experience within large customer programs highly preferred
• Must have a proven track record of being execution oriented and delivering high quality results
• BA/BS or MS or equivalent degree in life sciences. PhD is desired
• 5 years of experience in the Life Science tools industry, with at least 1 years of Commercial experience
• Experience project managing activities with cross-functional teams
• Must be able to build credibility and relationships across all functions and levels at the organization and with customers
• Must be collaborative and a team player who knows how to leverage other functions of the organization
• Influence internally and have the skills to navigate and be successful in a matrixed organization
• Ability to effectively communicate and influence internal and external audiences, using both oral and written communication skills
• High level of organization, multi-tasking, and attention to detail
• Must be willing to travel domestically and internationally up to 20-30% of time

Nice to have skills & background:

• MBA with an emphasis in marketing is desired.
• PhD with a focus on life sciences is desired
• Located at HQ preferred