Director, Head of eCommerce (eBusiness) International

POSITION SUMMARY

The Head of eBusiness (International) will be responsible for developing and implementing the commercial eCommerce strategy including the development of the Field Force Ordering sales platform across International Operations. Crucial to this role will be the integration of eBusiness within the broader Zoetis International strategy and improving linkages with the broader digital ecosystem (Hybris Commerce Cloud, Salesforce Data Cloud, SAP ECC, S4/Hana, Google Analytics, Marketing Cloud, Pitcher, Power BI, etc.) to enable better customer experiences.

This Director level role is responsible for commercial growth across all international markets, with this person leading the delivery and coordination of International commercial initiatives.  A key output will be driving and broadly communicating the eBusiness roadmap, with its implementation needing to make significant contribution to constantly improving customer experiences and realising commercial opportunities.

Reporting to the Sr Director Head of Digital Platforms, this is a cross-functional global role across the business. It will require regular interaction with global stakeholders including senior leadership, Centre of Excellence, local markets, Country Leads, Business Unit Directors, Sales and Marketing leads, ITS, Compliance and Legal amongst others. You will manage activities and resources to effectively plan, prioritise and communicate the eBusiness strategy across Zoetis International.

POSITION RESPONSIBILITIES

Strategic management and omnichannel integration focused on directing commercial and strategic efforts to enhance eBusiness channel performance, crucially integrating key marketing initiatives as part of the broader Omnichannel strategy. 

Collaboration and alignment maintaining close collaboration with all species business units, International Operations, Digital US, and ITS for seamless integration and alignment within the Omnichannel framework.

Operational excellence and market support focusing on leveraging the global eBusiness program to support Omnichannel marketing initiatives, adapting eBusiness and marketing strategies according to individual market needs and maturity levels.

Financial performance and customer engagement assisting markets in exceeding financial targets and enhancing customer engagement through a data-driven, Omnichannel approach. This aspect emphasizes improving field force effectiveness and delivering greater customer value by integrating eBusiness with key marketing strategies, aiming for superior financial outcomes and deeper customer relationships.

Innovation and customer experience identifying opportunities for disruption and enhanced customer engagement through innovative eBusiness solutions within the Omnichannel strategy.

Strategic planning and implementation ensuring the eBusiness roadmap aligns with commercial priorities, including the support of key marketing initiatives within the Omnichannel strategy.

ORGANIZATIONAL RELATIONSHIPS

Key Team Interactions:

• Commercial Operations (all international markets)
• COE Team
• Learning Management Team
• Hybris Application Team
• Gigya Application Team
• Touchpoint (Salesforce Data Cloud) Team
• NGSE (Next Generation Sales Engine) team
• Zoetis Tech and Digital Team
• Customer Service Teams (all international markets)
• Customer Engagement Team
• Customer Experience team
• Identity Management Team
• US Digital team
• NGSE team

Key Role Interactions:

• Cluster Vice Presidents
• General Managers
• Business Unit Directors
• ITS partners
• Vet engagement team
• NGSE
• CoE Colleagues
• Senior Marketing colleagues
• Legal

External digital platform/agency management:

• Hybris deployment agency (tech agency)
• Developers and suppliers of relevant technologies
• Tech support agencies

RESOURCES MANAGED  

Supervision

• eBusiness deployment manager
• Senior manager eBusiness
• Business Analyst eBusiness

EDUCATION AND EXPERIENCE

Experience

• Comparable operational and commercial experience in a similar environment, managing and driving commercial success across an international portfolio preferably using SAP Hybris and/or other enterprise eBusiness platforms
• Significant experience of managing delivery of technology-based business solutions
• Demonstrable experience as a Product Owner/Scrum Master (or similar) in an Agile Scrum environment
• Experience of delivering customer facing technology products; with a user-centric focus
• Demonstrated ability to manage multi-disciplinary team including technology and business resources, exercise leadership across a complex organization, ability to prioritize and deliver on multiple projects
• Exceptional digital experience in online sales, UX / UI, web technologies, online care, tooling, testing and implementation
• Experienced in tracking budgets, timelines, sales and financial information Development, delivery and continuous improvement of the organization’s digital presence online
• Experience in the Life Sciences, Pharmaceutical or FMCG sector preferred 5-7 years of project management

Education:

• Master degree in business/IT/digital

TECHNICAL SKILLS REQUIREMENTS

• Deep hands-on experience in eBusiness and implementation of digital best practices that deliver positive commercial outcomes
• Practical knowledge of Power BI and Google Analytics & GTM
• Strategic leader with strong execution and outcomes focus
• Driven by customer insight into buying behaviors and journeys
• Ability to partner closely at all levels of the organization and cross-functionally 
• History of enabling field force to be more productive and drive sales
• Experienced in developing and leveraging a connected digital ecosystem
• Confident in defining and measuring success of eBusiness 
• Experience in designing and running A/B, multivariate and hypothesis testing and using to results to build and gain approval for enhancement business cases
• Strong influencer and team player 
• Comfortable organising and prioritising multiple projects in a fast-paced, changing environment with high quality deliverables within time and budget

PHYSICAL POSITION REQUIREMENTS

Sitting

Some travel may be required (less then 5%)

Full time

Regular

Colleague

Any unsolicited resumes sent to Zoetis from a third party, such as an Agency recruiter, including unsolicited resumes sent to a Zoetis mailing address, fax machine or email address, directly to Zoetis employees, or to Zoetis resume database will be considered Zoetis property. Zoetis will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

Zoetis will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved/engaged vendor but does not have the appropriate approvals to be engaged on a search.