Job Description:
Role Title: AVP, Marketing Cloud Developer
Company Overview:
Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.
We have recently been ranked #5 among India’s Best Companies to Work for 2023, #21 under LinkedIn Top Companies in India list, and received Top 25 BFSI recognition from Great Place To Work India. We have been ranked Top 5 among India’s Best Workplaces in Diversity, Equity, and Inclusion, and Top 10 among India’s Best Workplaces for Women in 2022.
We offer 100% Work from Home flexibility for all our Functional employees and provide some of the best-in-class Employee Benefits and Programs catering to work-life balance and overall well-being. In addition to this, we also have Regional Engagement Hubs across India and a co-working space in Bangalore.
Organizational Overview:
Performance marketing team is the engine behind business growth as it handles majority of marketing activities. This includes targeting right audience though campaigns, distributing content via channel marketing, conducting thorough analysis of campaign launches and budgets, and also ensuring the compliance via surveillance and governance all to maximize results and maintain a competitive edge. Together this team drive ROI and elevate the Synchrony’s brand presence in a dynamic market.
Role Summary/Purpose:
The AVP, Marketing Cloud Developer L10 position will function as a Marketing Cloud Solutions Architect reporting to the VP, Database Marketing Leader. The position will be responsible for working closely with Business Analysts to deliver on strategic business initiatives. This position will also be responsible for maintaining the Marketing Cloud platform as well as growing adoption within the businesses they support.
We’re proud to offer you choice and flexibility. You have the option to be remote, and work from home, or come into one of our offices. You may be occasionally requested to commute to our nearest office for in person engagement activities such as team meetings, training and culture events.
Key Responsibilities:
Develop and implement integrated marketing automation solutions using Salesforce Marketing Cloud platform
Develop and maintain Marketing Cloud Personalization beacons, site maps, and customization of Salesforce Marketing Cloud solutions with REST API, AmpScript, and SQL development, including email and Cloudpage template development for campaigns
Develop and maintain Salesforce Marketing Cloud integrations with external systems, data sources, and APIs
Define and implement data integration strategies for importing and exporting data into/out of Salesforce Marketing Cloud
Implement multi-channel strategies including web pages, cloud pages, email and/or SMS while working closely with Marketing Cloud Business Analysts to understand requirements and design cohesive solutions to meet business needs
Create and maintain documentation related to release initiatives
Develop and implement responsive, dynamic, and personalized email templates and landing pages
Ensure data quality and maintain data governance standards by building and managing Data Extensions, Segments, and Smart Capture Forms
Work with Salesforce Admins to facilitate changes in the Salesforce platform to assist with marketing strategies.
Organize, document and lead release management efforts across the platforms.
Work with Campaign Ops teams to consume and process audience lists and update AMPScript in emails as needed
Implement solutions to ensure and monitor data quality within Salesforce.
Execute Marketing Cloud Admin functions, such as user access, send class/profile maintenance, other admin configuration as needed
Required Skills/Knowledge:
Bachelor's degree with 4+ years of business experience, or in lieu of a degree, 6+ years of progressive business experience
2+ years of Marketing Cloud experience to include:
Understanding of Integration scenarios and design: Data Architecture
Hands-on development experience with AMPscript and SQL
Salesforce Marketing Cloud Developer Certification highly desired
Strong documentation , training, MS Office , and business analysis skills
Experience with both Sales Cloud and Marketing Cloud
Desired Skills/Knowledge:
Development experience with HTML, CSS and JavaScript
Salesforce Marketing Cloud Admin Certification
Experience in leading salesforce integration, optimization , and standard release management
Understanding of Agile project management
Strong understanding of financial card services business processes
Eligibility Criteria:
Bachelor's degree with 4+ years of business experience, or in lieu of a degree, 6+ years of progressive business experience
Work Timings: This role qualifies for Enhanced Flexibility and Choice offered in Synchrony India and will require the incumbent to be available between 06:00 AM Eastern Time – 11:30 AM Eastern Time (timings are anchored to US Eastern hours and will adjust twice a year locally). This window is for meetings with India and US teams. The remaining hours will be flexible for the employee to choose. Exceptions may apply periodically due to business needs. Please discuss this with the hiring manager for more details
For Internal Applicants:
Understand the criteria or mandatory skills required for the role, before applying
Inform your manager and HRM before applying for any role on Workday
Ensure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format)
Must not be any corrective action plan (Formal/Final Formal) or PIP
L8+ Employees who have completed 18 months in the organization and 12 months in their current role and level are only eligible.
L8+ Employees can apply
Grade/Level: 10
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