Marketing Data Scientist

All of Southwest’s People come together to deliver on our Purpose; Connecting People to what’s important in their lives through friendly, reliable, and low-cost air travel. The Marketing Data Scientist delivers on our Purpose by assisting the Customer Organization increase revenue, drive loyalty, and improve growth by attracting, growing, supporting, and retaining Customers using data science techniques and advanced analytics. This role serves as an internal consultant, responsible for the application of statistics/math, business acumen, and computer science concepts to collect, organize, analyze, summarize, and interpret data. The Marketing Data Scientist is a detail-oriented thinker who is ready to drive the future of Southwest’s Marketing. 

Additional details: 

• The culture of Southwest Airlines means we embrace a flexible workplace and value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus. This role is a hybrid position based out of our Corporate Campus in Dallas, TX, which requires Employees to work onsite on our Corporate Campus at least three days a week. The Department designates the specific three days of the week Employees must work on-site.    

• U.S. citizenship or current authorization to work in the U.S. required and no current or future work authorization sponsorship available.   

Southwest Airlines is an Equal Opportunity Employer. We continue to look for opportunities to reflect the communities we serve, and welcome applicants with diverse thoughts, backgrounds, and experiences.  

Responsibilities

• Drives moderate to complex data science, machine learning, artificial intelligence, or optimization projects, working with stakeholders to understand contextual problems quickly and define, analyze, and deliver solutions based on business objectives

• Applies math, statistics, and modeling methods to create solutions which can be utilized in descriptive, diagnostic, predictive, and prescriptive analytics

• Supports the ongoing effectiveness of models in use by stakeholders

• Drives the formulation and communication of solutions for data analysis and models

• Supports the ongoing development of analytical IQ by collaborating with and contributing to the Southwest Airlines data science community

• May perform other job duties as directed by Employee's Leaders

Knowledge, Skills and Abilities

• Intermediate Knowledge of statistics and math concepts

• Intermediate knowledge of descriptive, diagnostic, predictive and prescriptive statistical methods and their differences

• Intermediate knowledge of data science project life cycle including engaging stakeholders to define the problem, solution definition, project planning, and executing per plan

• Knowledge of, at a broad level, how technology platforms and architectures are applicable to data science

• Skilled in compiling, cleaning, transforming, analyzing, and visualizing large-scale data

• Skilled in statistical and scripting programming languages

• Ability to communicate in an engaging way with strong verbal and written communication skills for technical and non-technical audiences up to and including executives with assistance from more experienced data scientists

• Ability to evaluate which data science, machine learning, artificial intelligence, or optimization techniques and methods are appropriate for a business problem and make recommendations for solutions

• Ability to collaborate with vendors and evaluate their platforms, solutions, or techniques

• Ability to adjust to a variety of situations and adopt new approaches and methodologies if necessary in order to effectively meet business objectives

Education

• Required: Bachelor's Degree

Experience

• Advanced level experience, seasoned and specialized knowledge in:

  • Mathematics and statistics principles and techniques

  • Data pipeline, data science and/or relevant programming (Python, SQL, etc.)

  • Data analysis, advanced analytics, data science, machine learning, artificial intelligence, or optimization project experience

  • Visualization and presentation development and delivery

  • Solving ambiguous and complex problems through a systems thinking approach

Licensing/Certification

• N/A

Physical Abilities

• Ability to perform work duties from [limited space work station/desk/office area] for extended periods of time

• Ability to communicate and interact with others in the English language to meet the demands of the job

• Ability to use a computer and other office productivity tools with sufficient speed and accuracy to meet the demands of the job

Other Qualifications

• Must maintain a well-groomed appearance per Company appearance standards as described in established guidelines

• Must be a U.S. citizen or have authorization to work in the United States as defined by the Immigration Reform Act of 1986

• Must be at least 18 years of age

• Must be able to comply with Company attendance standards as described in established guidelines

• Must meet confidentiality expectations as to confidential, proprietary and sensitive Company information

Pay & Benefits: 

• Competitive market salary from $131,000.00 per year to $145,500.00 per year* depending on qualifications and experience. For eligible Leadership and individual contributor roles, additional bonus opportunities are available and awarded at the discretion of the company. 

Benefits you’ll love:    

• Fly for free, as a privilege, on any open seat on all Southwest flights (your eligible dependents too)

• Southwest will help fund your 401(k) retirement savings with Company contributions up to 9.3% of your eligible earnings** 

• Potential for annual ProfitSharing contribution in the Southwest Retirement Savings Plan- when Southwest profits, you profit*** 

• Competitive health insurance for you and your eligible dependents (including pets) 

• Southwest offers health plan coverage options that start from the very first day of employment. You will have 30 days to select and enroll in your health plan with coverage retroactively available to your first day of employment. 

• Explore more Benefits you’ll love: https://careers.southwestair.com/benefits 

*Pay amount does not guarantee employment for any particular period of time. 

**401(k) match contributions are subject to Retirement Savings Plan vesting schedule and applicable IRS limits 

***ProfitSharing contributions are subject to Retirement Savings Plan vesting schedule and are made at the discretion of the Company.