Senior Manager, Data Cloud Campaigns

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Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

We are looking for an experienced, collaborative, results-oriented marketer with stellar campaign and integrated marketing experience to lead Data Cloud demand generation campaign programs. While this role is an individual contributor, it involves collaborating with other marketers and cross-functional stakeholders to define the strategy for specific campaign programs that build pipeline for Data Cloud. It is an exceptional opportunity to make an impact on a relatively new yet strategic business. Knowledge of the Salesforce ecosystem, strategy, planning cycles, and go-to-market motions is a huge plus.

Responsibilities

• Create effective paid digital strategies that drive pipe and revenue for Data Cloud
• Create a comprehensive journey for a key audience based on insights into the pain points of that audience and their preferences for consuming information that informs purchasing decisions
• Align with cross-functional stakeholders on campaign programs
• Manage team budget and ensure that every dollars is utilized every quarter
• Manage multiple programs and deliverables, setting timelines and expectations
• Build cross-functional relationships across marketing stakeholders
• Measure, analyze and report out program results

Characteristics

• Demonstrated success in building integrated, global, multi-channel marketing campaigns across paid media, email, social, and other marketing tactics (likely with over seven years of experience)
• Keen understanding of different marketing tactics and the role that they play in building pipe
• Knows paid digital tactics inside and out and has a point of view on the vendors who are best to work with to execute paid digital tactics
• Enjoys solving complex marketing problems and trying something new
• Takes a customer-first approach to building campaign journeys and experiences
• Able to operate in the midst of ambiguity and in highly matrixed organizations
• Effective in building relationships based on trust
• Detail-oriented, thoughtful, and thorough
• Makes decisions based on data
• Understands the technology space, evolving AI landscape and the role of data in helping businesses manage operations and create phenomenal customer experiences
• Highly adaptable and able to manage multiple deadlines
• Hungry to make an impact and drive results

This is not a remote position. #LI-Hybrid

Accommodations

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Posting Statement

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com.

Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.

Salesforce welcomes all.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

For Washington-based roles, the base salary hiring range for this position is $150,300 to $206,700.

For California-based roles, the base salary hiring range for this position is $164,000 to $225,500.

Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.