Product Marketing Director - Marketing Cloud (EMEA)

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Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

At Salesforce, our best-in-class Product Marketers drive pipeline by positioning our products with clear, credible, and differentiated messaging that generates demand and empowers our sellers through close. We partner with global and local stakeholders to drive activations that fuel profitable growth for our Clouds and make them #1 in their categories, industries, and regions.

Job Description: We are seeking a dynamic, creative, and strategic Product Marketing leader to differentiate and grow our Marketing Cloud business in EMEA. The successful candidate will have the ability to lead the product marketing strategy and plan across the region, partnering with EMEA sales, field marketing, enablement, sales programs, and extended teams, as well as HQ PMM to deliver pipeline goals and increase awareness for Marketing Cloud. You are a proven team leader with a passion for strategy and storytelling, and you understand how to enable sales teams on value propositions as well as to collaborate with field teams to drive pipeline with targeted marketing activations.

Responsibilities:

• Champion Salesforce’s value proposition for Marketing Cloud in EMEA, driving pipeline, ACV, and awareness while executing the product strategy in the region.
• Manage a team of product marketers in the region, setting the team vision and mentor, developing, and guiding individual team members to success.
• Develop and lead market analysis, marketing strategy, and Go-to-Market plan for Marketing Cloud in the region, collaborating closely with cross-functional stakeholders.
• Partner with EMEA Field Marketing leadership to customize and build content fueling local marketing activations, including events, campaigns, digital, and executive programs.
• Lead product-related Go-to-Market and enablement strategy, providing a mix of global and local programs addressing short-term and long-term priorities for product growth in the region.
• Capture, develop, and evangelize EMEA customer and market insights to advise product and global marketing teams, ensuring relevance for local customer and market needs.
• Lead product launches for the region, ensuring new Marketing Cloud products or relaunches are effectively communicated across marketing touchpoints and driving field and market readiness.
• Monitor and report on product performance in the EMEA market, taking corrective action as needed and communicating results of Go-to-Market activations, including representation at QBRs & marketing reviews.
• Support the wider EMEA Product Marketing organization as part of the Leadership Team, including team learning & development, stakeholder communications, and other leadership priorities.

Requirements:

• 5+ years experience in B2B product marketing, solutions marketing, or equivalent, including proven team management, mentor, and development responsibilities.
• Understanding of the Marketing buyer as a target market and ability to engage with and influence this audience.
• High energy, personable, innovative, and creative, with execution skills to make it all count.
• Ability to operate in a fast paced, fast-growing, constantly evolving matrix environment and across multiple regions.
• Self-starter with the ability to navigate a complex organization to drive projects from idea to execution quickly.
• Ability to navigate cultures and all levels of stakeholders across multiple functions and geographies to establish buy-in for go-to-market priorities.
• Strategic thinker with a growth mindset, a bias for action, and comfort with numbers, including the ability to translate data into actionable recommendations.
• Strong interpersonal skills – a blend of firmness and conviction with diplomacy and a constructive attitude.
• Strong communicator and storyteller comfortable with presenting in public.
• Extensive knowledge of or experience in MarTech and ideally CRM.
• Multi-lingual skills are desirable (English and French or German).

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