Director, Data Cloud Campaigns

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Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

We are looking for an experienced, collaborative, results-oriented marketer with a keen business acumen and an adept understanding of integrated marketing strategies to lead demand generation campaigns for Data Cloud. While this role is an individual contributor at the outset, it involves collaborating with other marketers and cross-functional stakeholders to define the strategy, align on the go-to-market approach, and develop campaigns that build pipeline for Data Cloud. It is an exceptional opportunity to make an impact on a relatively new yet strategic business with high visibility. Knowledge of the Salesforce ecosystem, strategy, planning cycles, and go-to-market motions is a huge plus.

Responsibilities

• Define the campaign strategy for Data Cloud across use cases and audiences to drive awareness and pipeline growth globally
• Align with cross-functional stakeholders on go-to-market plans and pipe generation strategies and tactics
• Determine the approach for scaling campaigns for Data Cloud across industries and regions
• Develop the campaign landing page strategy
• Provide input on the allocation of budget for Data Cloud campaigns
• Build cross-functional relationships across marketing departments, sales, and CSG
• Measure, analyze and report out results to drive improvement in performance
• Evangelize the work of the Data Cloud demand generation campaigns team

Characteristics

• Demonstrated success in building integrated, global, multi-channel marketing campaigns across paid media, email, social, and other marketing tactics based on business need (likely with over 10 years of experience)
• Keen understanding of different marketing tactics and the role that they play in building pipe
• Understands diverse buyer’s journey end to end for both technical and non-technical audiences
• Enjoys solving complex business problems and being the first to chart a new path
• Takes a customer-first approach to building campaign journeys and experiences
• Able to operate in the midst of ambiguity and in highly matrixed organizations
• Effective in building relationships at multiple levels of an organization and influencing outcomes
• Strong presentation skills and ability to communicate abstract concepts in slides
• Makes decisions based on data
• Understands the technology space, evolving AI landscape, and the role of data in helping businesses manage operations and create phenomenal customer experiences
• Highly adaptable, able to manage multiple deadlines, and performs even under pressure
• Hungry to make an impact and drive results

This is not a remote position. #LI-Hybrid

Accommodations

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Posting Statement

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com.

Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.

Salesforce welcomes all.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

For Washington-based roles, the base salary hiring range for this position is $174,800 to $253,600.

For California-based roles, the base salary hiring range for this position is $190,800 to $276,600.

Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.