ROLE SUMMARY:
The US Precision Medicine/Lung Franchise is poised for growth with numerous oncology therapies including Lorbrena, a treatment for adults with non-small cell lung cancer (NSCLC) that is caused by an abnormal anaplastic lymphoma kinase (ALK) gene and that has spread to other parts of the body, coupled with a strong future thoracic pipeline. This critical role provides the opportunity to work on a highly anticipated launch that will change the standard of care and provide hope for lung cancer patients.
The Director, Lung HCP Lead will report directly to the Franchise Lead, Precision Medicine/Lung and will be responsible for leading the development and execution of marketing strategies for U.S. HCPs prior and post launch of our latest clinical data. This role requires strong strategic, communication and analytical thinking as well as creativity, judgment, and decision-making skills. The team operates in an environment that embraces and encourages innovative ideas and creates a culture of supportiveness and teamwork. This individual needs to manage multiple priorities, have attention to detail, collaborate across the enterprise, and learn from and improve upon existing processes or develop/implement new processes, where appropriate. Executive presence, situation/organizational awareness, and negotiation skills are imperative for success.
ROLE RESPONSIBILITIES:
The Director, Lung HCP Lead will have accountability for Lorbrena HCP strategy, including digital and media. This role will include insight discovery, performance evaluation, strategy, and tactical development for media and digital channels. This role requires strong cross collaboration, communication, and decision-making skills, change agility, and proven track record of success working in a team environment with multiple stakeholders, including the broader franchise team, CMO, medical, market access, RC, agency partners, and other cross functional cohorts.
Lead HCP messaging development and digital & media strategy to further personalized HCP customer experiences.
Partner with CMO, ISE, and other analytics colleagues to monitor and measure omnichannel performance for quicker pivots and explore various omnichannel approaches to drive greater HCP engagement and education.
Lead peer to peer (P2P) strategy for Lorbrena
Lead access messaging pull through for respective digital and media tactics
Lead and mentor others. Support HCP Senior Managers with Lorbrena HCP strategy pull through and Adobe integration
Hold self and team accountable for deliverables and positive performance while fostering positive culture
Tactical Plan lead, key contributor to operating plans and other leadership presentations
Lead HCP omni-channel content calendar and journey orchestration, including tactical sequences
Collaborate with Global partners, Though Leader Engagement Leads, and Sales to advance congress (national and regional) pull-through
Continuously measure the impact of marketing initiatives, generating early learning, and driving continuous improvement to achieve budget
Participate in development and execution of the US annual tactical plan to achieve financial and business goals
Identify and track overall performance and KPIs for key tactics to identify areas for improvement and optimization
Identify strategic customer insights through collaboration with medical, market analytics, field force and prescribers and translate into actionable strategies
BASIC QUALIFICATIONS:
Bachelor’s degree and 10+ years of pharmaceutical industry experience required, or Master's degree and 9+ years of experience, or Ph.D./PharmD and 7+ years of experience required.
Demonstrated success executing complex marketing programs
Demonstrated ability to work effectively with varied internal stakeholders to improve business performance
Demonstrated ability to manage advertising and other agencies to produce communications that impact business performance
Solid business acumen and organizational skills with excellent interpersonal communication and negotiation skills for a wide variety of audiences, including senior management
Strong analytical skills; detail and action oriented; creative
Experience with product positioning and branding is required
Strong written, verbal, and interpersonal skills; ability to interact effectively both one-on-one and in groups
Self-motivated and a team player
Demonstrated analytical skills
Ability to effectively lead and influence an indirect team
Demonstrated ability to manage and deliver results on multiple, complex, competing projects in a deadline-oriented environment
Ability to effectively lead a collaborative team environment
Must be driven by success
Must be able to organize multiple projects over time
Agency or vendor management experience required
PREFERRED QUALIFICATIONS:
MBA or other advanced degree highly desirable
Previous in-line US Marketing experience preferred
Oncology experience preferred, but not required
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS
Comfort working in a fast-paced environment and making complex decisions quickly
Ability to synthesize and analyze complex data and understand trends and mathematical calculations
Expected domestic travel 20%
Ability to travel domestically and internationally as needed for congresses, sales meetings and customer engagements
Other Job Details:
Last date to apply is May 15, 2024
Work Location Assignment: Flexible / On Site
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
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