Lead Product Marketing Manager, Audio

The Role 

We are looking for a Lead Product Marketing Manager focussed on Audio to play a strategic role in driving marketing efforts and ensuring the overall success of Nothing’s audio products portfolio. 

This role involves conducting market analysis, refining product positioning, analysing competitors, and developing and executing marketing strategies, along with corresponding campaigns to enhance product awareness, demand and ultimately sales. 

The role will collaborate closely with cross-functional and regional teams, ensuring the successful launch and sustained success of audio products throughout their lifecycle. This position requires an in depth understanding of the audio industry, market trends, and consumer behavior.

Responsibilities:

• Conduct detailed market research to identify audio product trends, customer preferences and competitive landscape.
• Analyse consumer behavior, market data and industry reports to develop insights for marketing strategies.
• Develop compelling product positioning and messaging strategies that highlight the unique features and benefits of the audio product lineup.
• Devise and execute comprehensive go-to-market strategies plans for new audio product releases.
• Plan and execute innovative marketing campaigns for launch and product lifecycle across various channels, including digital, social media, PR, and traditional media, to drive audio products sales and engagement.
• Collaborate with product development, sales, and marketing teams to align strategies and ensure a cohesive launch approach.
• Create persuasive and breakthrough marketing content and assets.
• Monitor campaign performance, analyze metrics, and optimize strategies for maximum impact.
• Establish channels for customer feedback and insights to enhance product offerings and customer satisfaction.
• Collaborate closely with product managers, design teams, and developers to align product features with user insights and market demands.
• Manage the marketing budget efficiently, allocating resources strategically to marketing campaigns and initiatives.
• Track expenses, analyse ROI, and adjust strategies to optimize marketing spend.

Requirements:

• 10+ years of experience in product marketing with a genuine passion for technology.
• Proven track record in developing and successfully launching audio products globally.
• Deep understanding of the audio industry, market trends, and consumer behavior.
• Consumer-centric mindset, always seeking new insights to support and enhance product marketing strategies.
• Strong managerial experience with a focus on processes and frameworks to continuously maximize team efficiency.
• Curious, creative, and forward-thinking; capable of developing high-impact product marketing concepts.
• Comprehensive understanding of all marketing verticals with a proven track record of successfully executing 360° marketing campaigns.
• Naturally proactive, believing in leading by example and taking decisive actions.
• Strong sense of ownership, dedicated to driving execution and contributing to Nothing’s company-level KPIs.
• Exceptional organisational skills with keen attention to detail.
• Highly proficient in leading multiple projects in a fast-paced environment.
• Entrepreneurial and strategic mindset, demonstrating creative and critical thinking skills to solve complex problems in an ever-changing environment.
• Exceptional communicator, capable of providing clear and effective direction, even in ambiguous situations.
• Fluency in English is a must, multilingual abilities is a plus.