Lead Product Manager (Advertising Intelligence)

Key Responsibilities

• Gain a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth.
• Translate Nielsen’s Advertising Intelligence strategic vision into executable strategies the Product organization can effectively implement.
• Managing a team of 2-4 product managers in a “player coach” role that still involves rolling up sleeves and executing.
• Define and prioritize a product roadmap based on proven business cases, customer feedback, and market dynamics.
• Measure product financial performance and implement new product pricing strategies to maximize ROI.
• Set and track ROI goals for each product, ensuring they deliver value and align with broader business objectives.
• Track and enforce contractual commitments to inform product roadmap and prioritization.
• Drive cross-functional project teams integrating data science with software engineering practices to innovate and enhance analytical tools and applications.
• Establish and maintain a feedback loop between Product, Commercial, and Engineering teams to prioritize feature development.
• Oversee the end-to-end development process, ensuring products are launched successfully and meet customer expectations.
• Act as a product evangelist to build awareness and understanding of Nielsen products to internal and external stakeholders.
• Manage quality assurance protocols, ensuring that all product changes, deployments, and computational metrics meet the highest standards.

Key Skills

• A bachelor's or master's degree in Business Administration, Computer Science, Data Science, or a related field is often preferred.
• 3+ years of experience in the Advertising Intelligence, AdTech, or MarTech ecosystem as part of 7+ years total experience in product management or a similar discipline in a SaaS or DaaS environment.
• 3+ years of direct people leadership experience.
• Awareness of best-in-class PDLC frameworks is a must. Additional certifications in Product Management, Agile methodologies, or related areas a plus.
• Strong ability to creatively problem solve complex problems while considering multiple perspectives.
• Managed a P&L demonstrating ability to prioritize based on business case.
• Knowledge of project and product management tools like Jira and Aha.
• Familiarity with complex data methodologies to combine data assets into products.
• Experience with big data analytics and data flows.
• Experience in writing technical specifications and technology requirements.
• Nimble with fail-fast mindset to drive rapid iterations of product development.
• Strong time management skills.
• Excellent written and verbal communication skills along with the ability to present effectively to upper management.
• A customer-first approach by anchoring and solving customer problems rapidly, aligning data-driven decisions with customer needs