Senior Marketing Data Analyst

 

So, what’s the role all about?

NICE is looking for a highly skilled Senior Marketing Data Analyst to join our fast-paced marketing team. As a Member of NICE, the primary responsibility of this role will be to optimize and analyze marketing demand generation activities while ensuring data integrity between Marketo and Salesforce platforms. 

 

How will you make an impact?  

• You will Lead data-driven strategy formulation and guide to ensure consistency and accuracy in data practices. Additionally, create effective guidelines and training content to facilitate data governance across Marketing and Sales teams.
• You will identify opportunities for enhancing marketing operations through process improvement and automation.
• Work closely with cross-functional teams, including sales operations, to align marketing efforts with overarching business objectives.
• Collaborate with marketing teams to determine and execute data-driven strategies for optimizing campaign performance and ROI.
• Utilize Marketo and Salesforce software to analyze marketing data and enhance decision-making with actionable insights.
• Prepare and maintain dashboards and reports to track key marketing metrics and performance indicators.
• Conduct regular audits to ensure data integrity and accuracy across Marketo and Salesforce platforms.
• Stay updated on industry trends and best practices in marketing analytics and data management.
• Support and optimize legacy data sources to streamline data integration across multiple software platforms.

 

Have you got what it takes?

• Bachelor's degree in marketing, Statistics, Mathematics, Computer Science, or a related field. 
• Minimum of 5 years of experience in marketing analytics or data analysis roles. 
• Proficiency in Marketo and Salesforce software is required. 
• Strong analytical skills with the ability to translate data into actionable insights. 
• Excellent communication and presentation skills, with the ability to effectively convey complex ideas to internal stakeholders. 
• Detail-oriented with a passion for data accuracy and integrity. 
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.  

 

You will have an advantage if you also have:

• Experience with Power BI is preferred. 

 

What’s in it for you?

Learn more about the Benefits at NICE

Join an ever-growing, market-disrupting, global company where the teams – comprised of the best of the best – work in a fast-paced, collaborative, and creative environment! As the market leader, every day at NICE is a chance to learn and grow, and there are endless internal career opportunities across multiple roles, disciplines, domains, and locations. If you are passionate, innovative, and excited to constantly raise the bar, you may just be our next NICEr!

 

Enjoy NICE-FLEX!

At NICE, we work according to the NICE-FLEX hybrid model, which enables maximum flexibility: 2 days working from the office and 3 days of remote work, each week. Naturally, office days focus on face-to-face meetings, where teamwork and collaborative thinking generate innovation, new ideas, and a vibrant, interactive atmosphere.

#LI-Hybrid

 

About NICE

 

NICE Ltd. (NASDAQ: NICE) software products are used by 25,000+ global businesses, including 85 of the Fortune 100 corporations, to deliver extraordinary customer experiences, fight financial crime and ensure public safety. Every day, NICE software manages more than 120 million customer interactions and monitors 3+ billion financial transactions.

Known as an innovation powerhouse that excels in AI, cloud and digital, NICE is consistently recognized as the market leader in its domains, with over 8,500 employees across 30+ countries.

NICE is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, age, sex, marital status, ancestry, neurotype, physical or mental disability, veteran status, gender identity, sexual orientation, or any other category protected by law. 

 

Requisition ID: 4077
Reporting into: Director, Marketing, Americas
Role Type: Individual Contributor