Lead Customer Campaigns Manager

At Motive, the growth marketing team is responsible for maximizing pipeline and revenue growth across new business and current customers. The responsibilities of the team span the entire customer journey - from first touchpoint to upsell and retention. We put the user first - ensuring we are delivering on our core value proposition and putting the right message in the right moment. 

Motive is looking for an analytical, revenue driven marketer to build creative and high impact customer campaigns across all of our verticals, regions, and segments. As the first hire solely dedicated to growing revenue from our customer base, you’ll be responsible for building the campaign strategy from the ground up, starting with the customer expansion motion, and eventually owning customer adoption and retention activities. Customer campaign ownership will include the identification of buyer needs and campaign themes, target account lists, integration of sales and marketing activities, and reporting on the success of marketing activities. 

You’ll collaborate cross functionality with operations, analytics, sales, design, and many other groups who can help Motive achieve its growth goals. You’ll focus on the key metrics that matter to sellers - filling the pipe, driving win rates, and driving growth within the account base.

What You'll Do:

• Define our customer journey, and work to operationalize that funnel into adoption, retention, and expansion activities targeted to the right customers 
• Design, develop, and optimize integrated campaigns that support delivery of expansion pipeline to sellers and overall attainment of Motive’s expansion revenue goals
• Design, develop, and optimize integrated campaigns that drive strong customer adoption from the moment a sale is complete, and retention when there is risk of churn or downgrade   
• Drive our global campaign planning and execution to support customer expansion, based on our aligned GTM priorities
• Utilize account-based thinking as a core campaign foundation of all campaign activities, and partner closely with sales teams to identify the right accounts to target, and ensure messaging across both sales and marketing is integrated 
• Partner with product marketing to understand ideal buyer personas and define solutions to their real world challenges that Motive can solve
• Build our customer funnel and work to define the journey of how customers progress to maximize LTV 
• Define key success metrics and work closely with our analytics team to define ongoing reporting
• Work closely with our creative team to develop and optimize our articulation of value through sight, sound, and motion

What We're Looking For:

• 6+ years of overall marketing experience with at least 5+ years of B2B experience
• Experience managing complex integrated campaigns in an account based selling and marketing environment
• Someone who loves building, and is comfortable with defining new strategies and plans
• Someone with an operational mindset who will be able to take complex concepts and put them into practice, working cross-functionally across many stakeholders
• A constant learner, with deep knowledge of the performance marketing landscape
• Strong experience with presenting to sales and marketing leaders and distilling complex analysis into essential considerations that support decision making
• Experience working with modern tools and a strong understanding of how data flows end to end 
• Demonstrated analytical skills with ability to create, work and summarize large data sets into clear insights that inform decisions.
• Strong communication and presentation skills, demonstrated experience briefing senior leaders on outcomes & recommendations, and an interest in teaching others.
• Bachelor's degree in marketing, business, statistics, computer science, or related field.