Sr. Director, Product Marketing

LiveRamp is the data collaboration platform of choice for the world’s most innovative companies. A groundbreaking leader in consumer privacy, data ethics, and foundational identity, LiveRamp is setting the new standard for building a connected customer view with unmatched clarity and context while protecting precious brand and consumer trust. LiveRamp offers complete flexibility to collaborate wherever data lives to support the widest range of data collaboration use cases—within organizations, between brands, and across its premier global network of top-quality partners.

Hundreds of global innovators, from iconic consumer brands and tech giants to banks, retailers, and healthcare leaders turn to LiveRamp to build enduring brand and business value by deepening customer engagement and loyalty, activating new partnerships, and maximizing the value of their first-party data while staying on the forefront of rapidly evolving compliance and privacy requirements.

The Senior Director of Product Marketing will lead a team of product marketers supporting our all LIveRamp products, which include Identity, Activation and Connectivity, Data Marketplace, and Insights and Measurement - across all customer types. This role will work very closely with our product management, marketing, commercial, and field strategy teams to commercialize products, develop go-to-market plans, and craft differentiated product messaging that deliver against business objectives. 

Reporting to the SVP of Go-To-Market,  this individual will be a senior leader in the product organization and serve as an expert on our products and communicating their value to internal and external audiences. The role is highly-visible and requires someone who can storytell, build relationships across the organization, and drive alignment on priorities and strategy.

You will:

• Provide senior leadership, vision, and structure to a team of high-performing product marketers so they can develop and execute the marketing strategy for LiveRamp’s products throughout the entire product lifecycle. 

• Formulate and implement comprehensive product marketing strategies and plans to enhance product adoption, drive revenue growth, and increase market share.

• Become an expert on the LiveRamp product suite and evangelize capabilities internally and externally. 

• Own crafting differentiated narratives and messaging that elevate LiveRamp’s market position and drives new business growth - across all LiveRamp products

• Serve as link between product, commercial sales, field strategy, and marketing teams to drive the product commercialization and go-to-market execution and strategy

• Oversee the development of product-based go-to-market strategies to achieve pipeline, adoption, and revenue targets

• Accelerate market awareness and product adoption through compelling thought leadership content and customer stories. 

• Produce high-value external content for all stages of the funnel and easy-to-understand internal content to ensure understanding and assist with all phases of the sales cycle

• Manage, coach, and develop a team of product marketers to achieve high-performance and high-quality deliverables 

• Track, measure, and report against key product and marketing KPIs

About you: 

• Proven B2B/SaaS product marketing leader with 15+ years of experience and demonstrated experience in building breakthrough product positioning and go-to-market strategies that drive marketing execution plans in fast-growth organizations

• 5+ years managing a team with the ability to coach and develop a team and grow its impact

• Deep product/industry knowledge and ability to rapidly digest complex concepts and translate them into digestible marketing output

• Experience working with product management, marketing / demand generation, and sales teams, with an emphasis on enabling sales to successfully execute

• Strong business acumen with the ability to understand buyers' most critical business issues and the ability to translate product and service capabilities into real business value

• Executive presence as well as strong leadership skills to influence across organizational lines

• Outstanding interpersonal, verbal, written communication, presentation, and process facilitation skills with the ability to present views in a compelling manner

• Highly-collaborative team player with the knowledge, intellect and temperament to work effectively in a fast-paced, energetic and complex environment

• Type S(tartup) personality: smart, ethical, friendly, hard-working and proactive (no exceptions)

Bonus Points:

• MBA

• Deep understanding of marketing and advertising technology

• Experience managing and interfacing with a global team

The approximate annual compensation range is $250,000.00 to $290,000.00. The actual offer, reflecting the total compensation package and benefits, will be determined by a number of factors including the applicant's experience, knowledge, skills, and abilities, geography, as well as internal equity among our team

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More about us:

LiveRamp’s mission is to connect data in ways that matter, and doing so starts with our people. We know that inspired teams enlist people from a blend of backgrounds and experiences. And we know that individuals do their best when they not only bring their full selves to work but feel like they truly belong. Connecting LiveRampers to new ideas and one another is one of our guiding principles—one that informs how we hire, train, and grow our global team across nine countries and four continents. Click here to learn more about Diversity, Inclusion, & Belonging (DIB) at LiveRamp.