Marketing Technology Manager, AI

HubSpot’s mission  is to help millions of organizations grow better. Our marketing team plays a critical role in accomplishing this mission by attracting, engaging and delighting our customers at every step of their journey. 

We believe that AI will play a critical role in helping us accomplish our mission. In particular, we believe 

• AI benefits SMBs more than Enterprises
• AI drives effectiveness more then efficiency
• AI helps buyers more than sellers

And we’re looking for people with a passion for AI who want to make that a reality. Members of our Marketing AI Program will have the opportunity to:

• Build AI solutions that allow the marketing team to improve their efficiency and effectiveness. 
• Implement AI tools that improve how the team works and what value our customers get. 
• Work cross-functionally to ideate and roll-out AI products

Responsibilities:

Responsibilities for this role will entail:

• Be responsible for thinking through and planning AI projects.  This will cross many different tools and departments, both within and external to Marketing.
• Intake and prioritize ideas from across the business to identify the most potentially impactful solutions.  These will include infrastructure for Marketers to take advantage of, as well as customer-facing programs.
• Use knowledge of web services APIs, AI tools, automation tools, and some light coding to create internal AI products based on these plans and ideas

• Work with senior leadership to ideate, capture trends and insights, and report on progress.

Skills:

We value having a diverse skillset in our Analysts, and are constantly on the lookout for people from new and exciting backgrounds. Some specific things we look for are people who…

• Have experience in automation tools (e.g. HubSpot Workflows, Workato, Zapier, other iPaaS tools) and CRMs (e.g. CRM layout, data transfer, etc.)
• Have experience with web services and APIs
• Have light coding experience (no formal developer training required - but this role will be required to create code snippets to transact against APIs)
• Have interest and experience in AI tooling (such as LLMs, vector databases, and transformers)
• Strong project management and communication skills.  You must be able to effectively communicate technical topics and areas of progress/blockage to both functional and technical audiences - switching between context and modes of communication as appropriate.  Is able to keep contributors on task.
• Have a growth mindset; a love for learning, figuring out how things work and evolving what exists today - and a passion for AI that drives them to stay on the cutting edge of thought leadership in the space.
• Are detailed-oriented and take pride in thorough testing and documentation.  Demonstrate a logical and scalable solutioning mindset.
• Are a great collaborator, able to manage relationships with many stakeholders across the business.