Sr. Manager, Channel Marketing (eMail Campaign Engineering)

Job Description:

Do you want to join a dynamic digital marketing team with a passion for utilizing personalized data and email channel expertise to deepen the relationship with millions of our customers, evolve operational processes and implement new MarTech capabilities? Are you looking for an empowered opportunity to hone your analytical, strategic, creative, collaboration and leadership skills while managing multiple projects with attention to details and deadlines? If so, look no further! Maybe we are made for each other!

The Purpose of Your Role

As a Senior Email Campaign Engineer within the central marketing function of Fidelity Wealth the purpose of your role is to deepen the relationship with millions of our customers by using data to plan and execute personal, relevant and timely promotional, service and regulatory email communications. In this capacity, you will serve as Fidelity’s Center of Excellence on current and emerging practices that power our customer obsessed email marketing programs.

The Expertise and Skills You Bring

• Significant experience in one or more of the following areas: digital production, marketing technology, marketing, and/or creative
• Email channel expertise strongly desired but not a hard requirement. Will train the right candidate who has strong analytical and project management skills
• Email service platform provider (ESP) knowledge, systems, information technology a plus (specifically Salesforce Marketing Cloud, Salesforce Sales Cloud, Adobe Target, Simon Data experience)
• Basic front-end HTML skills required, basic SQL skills a plus
• Excellent PowerPoint, Excel, Outlook, and Word skills required
• Curious and intellectually honest. Dedication to continuous growth, development, and improvement
• Enjoy tracking, triaging, and solving issues in real-time
• Ability to continuously develop and improve process / infrastructure within a constantly evolving team
• Customer first mentality
• Comfortable leading and influencing through ambiguity and without authority
• Strong attention to detail and methodical thinking
• Entrepreneurial and agile mentality, with a bias towards action
• Passion for mentoring and coaching
• Strong project management, time management, and organization skills with a proven ability to successfully plan, manage and (re)prioritize multiple complex projects, programs and campaigns simultaneously and foresee/mitigate potential risks
• Process and detail-oriented thinker who provides clear direction and maintains clear communication with others about the work and results
• Adept at building relationships across all management levels in a highly matrixed environment, leading and collaborating on cross-functional teams, and influencing direction where there isn’t explicit authority. Act as primary liaison between internal business and tech teams to resolve various project and technology challenges.
• Able to lead by demonstrating and establishing clarity, effectively communicating, and reinforcing the value of collaboration in enhancing team’s performance
• Ability to think strategically and assess strategy and requirements while implementing tactically on multiple major initiatives simultaneously.
• Provide guidance and lead training to enable other team members to meet/exceed expectations. May be responsible for managing a small team of individual contributors; may have input to or be responsible for performance management activities
• Excellent analytical, creative, and oral/written communication/presentation skills
• Excellent judgment and problem solving
• Demonstrated ability to self-learn and self-direct

The Value You Deliver

The Senior Email Campaign Engineer will liaise across multiple teams to:

• Plan and execute email campaigns from campaign strategy and requirements through deployment - scheduled campaigns, automated triggers, Journey Builder and automated multi-touch campaigns
• Build and edit email code and logic using Salesforce Marketing Cloud (SFMC) Content Builder and AMPscripting tools
• Collaborate with technology teams to onboard new email programs and content to the email platform, Salesforce Marketing Cloud (SFMC), acting as the “voice of the business”
• Lead and/or support cross-organizational projects as a subject matter expert for email channel, including but not limited to: template specifications, technical design, channel best practice, executional process and principles, data feed analysis, and platform capabilities

The Team

The Email Engineering and Marketing Orchestration (EEMO) team works cross-functionally to support the end-to-end enablement and implementation of PWI emails. Additionally, the team provides leadership/support to enhance process/procedure efficiency for email programs, and collaborates with partners to drive program/campaign effectiveness through capability enablement, implementation design, customer journey mapping, channel reporting, etc.

Certifications:

Category:

Fidelity’s working model blends the best of working offsite with maximizing time together in person to meet associate and business needs. Currently, most hybrid roles require associates to work onsite all business days of one assigned week per four-week period (beginning in September 2024, the requirement will be two full assigned weeks).