Senior Data Analyst - Marketing & Growth

About Builder.ai

We’re on a mission to make app building so easy everyone can do it – regardless of their background, tech knowledge or budget. We’ve already helped thousands of entrepreneurs, small businesses and global brands, like NBC Universal and Pepsi, as well as American organizations like Bobcat and Smart Path, achieve their software goals. And we’ve only just started!
Builder.ai was voted as one of 2023’s ‘Most Innovative Companies in AI’ by Fast Company, and won Europas 2022 ‘Scaleup of the Year’. Our team has grown to over 800 people across the world and our recent announcement of $250m Series D funding (and partnership with Microsoft) means there’s never been a more exciting time to become a Builder.

Life at Builder.ai

At Builder.ai we encourage you to experiment! Each role at Builder has unlimited opportunities to learn, progress and challenge the status quo. We want you to help us become even better at supporting our customers and take AI app building to new heights.

Our global team is diverse, collaborative and exceptionally talented. We hire people for their differences but all unite with our shared belief in Builder’s HEARTT values: (Heart, Entrepreneurship, Accountability, Respect, Trust and Transparency) and a let’s-get-stuff-done attitude.

In return for your skills and commitment, we offer range of great perks, from hybrid working and a variable annual bonus, to employee stock options, generous paid leave, and trips abroad #WhatWillYouBuild

Why we need this role

Builder.ai is seeking a talented and analytical Digital Marketing Analyst to join our dynamic team in the UK. In this role, you will play a crucial part in measuring and optimizing the performance of our digital marketing activities and driving growth for our organization. Your role will be pivotal in the optimization of marketing channels and campaign performance to improve efficiency, optimize messaging, and our unit economics. The ideal candidate will have a passion for data-driven decision-making, a keen eye for detail, and the ability to translate complex data into actionable insights. If you thrive in a fast-paced environment and are excited about leveraging data to impact business outcomes, we want to hear from you!

What will you be doing?

• Conduct in-depth analysis of marketing campaigns and channels, funnel conversions, lead quality and customer intent, to inform optimisation opportunities.
• Monitor performance metrics daily and diagnose drops in key metrics impacting conversions and ROI
• Analyze performance data across digital marketing channels, such as paid and organic search, display advertising, content marketing, email campaigns, and social media.
• Produce regular reporting on campaign performance and ROI, providing actionable insights for optimizing marketing strategies, including optimizing budget allocations by channel and campaign
• Collaborate with teams to design and execute A/B tests and experiments aimed at enhancing campaign performance and user experience.
• Stay updated on industry trends, competitive landscape, and best practices in B2B SaaS marketing to drive innovation and continuous improvement.
• Translate data observations into compelling narratives to drive impact.
• Present insights in easily understandable formats, such as presentations and visualizations, to marketing teams and leadership.
• Define measurement objectives, KPIs, and strategies in collaboration with teams and guide tactical optimizations and testing.
• Collaborate with finance and data analytics teams on cross functional projects and alignment on conversion funnel definitions and metrics 

• Strong experience in digital marketing analytics, preferably in a fast-growing B2B tech / SaaS business.
• Bachelor's or Master’s degree in data analytics, marketing analytics, statistics, or a related field.
• Strong proficiency with marketing analytics tools such as Google Analytics 4, Campaign Manager, Facebook Ads Manager, LinkedIn Ads Manager, and digital marketing data.
• Strong proficiency and experience with Excel, G-sheets, SQL and data visualization tools such as Qlik, Tableau, and Google Data Studio.
• Strong problem-solving and analytical skills to methodically structure problems and quantify potential solution sets.
• Experience with advanced marketing analytics techniques such as media-mix modeling and multi-touch attribution preferred
• Excellent communication skills with the ability to clearly present findings to both technical and non-technical audiences.
• Strong project management skills with the ability to prioritize and manage multiple projects simultaneously.
• Experience with marketing automation data sets from CRM systems, including Salesforce, HubSpot, etc.
• Data-driven mindset with strong analytical skills to extract insights from campaign data and make data-backed recommendations.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners in an international environment.