Senior Director, Product Marketing Firefly

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

 

The Opportunity

Do you dream about how AI/ML will change the world? In this role, you’ll have the chance to create this new future and power the next decades of creativity through advancement in Generative AI! Our goal is to look around the corner and lay the groundwork for "Creativity For All", powered by AI/ML.

Our team is passionate about supercharging creativity with Generative AI! We are looking for a strategic product marketing executive for Adobe’s Firefly category driving Generative AI “thought leadership” for Adobe, partnering across all creative categories to drive Gen AI innovation across all surfaces, and driving strategy for how we bring to market new models and new Gen AI capabilities on firefly.adobe.com. This role will be accountable for driving business results in collaboration with multiple cross-functional teams. This is a highly visible position that requires clear critical thinking and ability to implement all the way down to the nitty gritty details. The ideal candidate will be passionate about Gen AI driven creative ideation, exude ownership of the business and be able to demonstrate the ability to influence teams in Product, Marketing, GTM, Communications and more in a matrixed environment.

What You’ll Do

• Define and drive the overall Firefly marketing strategy
• Partner closely with product management on defining Firefly.adobe.com product strategy  and Firefly-powered innovation cross-portfolio
• Drive strategic updates and discussions with senior executives
• Develop deep knowledge of the Firefly business, generative models, differentiated capabilities in terms of creative control, content quality and supported content type and be the expert in market trends, customer needs, competitive landscape, and market growth drivers in the Gen AI space.
• Lead the annual planning process for the business and deliver the 3-year growth strategy and business plan
• Lead a growing team of product marketing leaders coaching them to drive impact.
• Define the critical metrics for measuring success across Firefly product marketing activities
• Lead a cross functional team to deliver on key success factors across all aspects of the GTM Strategy
• Define a clear vision for the business and GTM strategy required to win in each category. This includes:
  • TAM, market share, competitive assessment
  • Target audience definition and priorities, customer needs
  • Growth levers across product, GTM, geos, partnerships
  • Pricing & Packaging
  • Marketing strategy
  • Value proposition and messaging
  • Distribution strategies including partnerships and ecosystem
  • Engagement strategy
• Act as a change agent, guiding teams forward in a rapidly evolving environment

What You Need to Succeed

• Be an experienced senior-level PMM and understand Creative professionals and their expectations from tools across different domains such as Photography, Imaging, Design, Layout, Typography, 3D, and Video.
• Experience in the creative industry is desirable
• Ideally a passion for the content creation space and for innovation in how creativity will be transformed by AI/ML
• Strong EQ, influencing skills, and leadership ability, ideally including experience driving consensus in matrixed organizations.
• Self-starter and proactive leader with 15+ years of building highly effective teams
• Thrive and proven success influencing peers across product management, engineering, corporate marketing, and regional leaders in a high matrixed and global organization environment
• Strong executive presence and excellent communication skills
• Strategic problem solver who can identify and set short and long term strategic priorities
• A drive to constantly optimize and improve, combined with a relentless focus on customer experience
• “Owner-operator” working style
• Proven success influencing peers across product management, engineering, corporate marketing, and regional leaders

At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer. 

Adobe is an equal opportunity employer. We hire hard working individuals, regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status. We know that when our employees feel appreciated and included, they can be more creative, innovative, and successful. This is what it means to be Adobe For All. 

Learn more about our vision here- https://www.adobe.com/about-adobe.html

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. 

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $161,500 -- $360,800 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
 

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.

Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.